As an extension of Squarespace’s ‘Dream It, Domain It’ campaign, we partnered with CIRA, the organization behind .CA domains, to create a Canada-specific spot aimed at the country’s microbusiness owners and aspiring entrepreneurs. We wanted the work to feel unmistakably Canadian without leaning on stereotypes, so instead of moose, maple syrup, or hockey, we brought to life a quirky all-dressed* spice maker. The result was a playful celebration of distinctly Canadian entrepreneurship that also encouraged audiences to choose .CA—the trusted online symbol of Canada.

Creative Director: Mat Zarbatany
Art Director: Perry Morton
Creative Copy Lead: Danielle Cheeseman
Design Lead: Kelly McKerr
Motion Editors: Videl Torres
Producer: Sion Prys